Have you met... R.A.D?
The Soho Movement is proud to present our newest brand to the family; R.A.D.
R.A.D stands for Rise Against Division. They are a local brand, based on the Gold Coast. With a great focus on sustainable fashion, R.A.D creates everyday apparel made from organic cotton and hemp.
Here is a glimpse into why Founder, Sophie, created R.A.D:
"I wanted to create something with a difference and be better within myself. With the clothing industry being the second biggest polluter in the world… I didn’t know if I wanted to get involved. But I took some time to think about it and my thought was how are we going to change that.. if we can get folks to purchase Hemp and flip the industry by creating more options for us to be a conscious consumers, we can have a positive effect and introduce change from what we currently know"
R.A.D Community Action
TSM founder, Sandi, joined the R.A.D team at a local beach clean-up at Burleigh Heads. We LOVE supporting small brands with big dreams of doing good.