Australian | Independent | Woman-led
AFENDS
SPRING '26
The latest additions to the Afends women's range. New dresses, tops, denim, swimwear, outerwear and accessories - updated each season in hemp, organic cotton and recycled blends. If you want to see what's just landed, start here.
P.E Nation
A little sunshine
Performance-driven styles and elevated everyday essentials designed to move with you. Whether you’re refreshing your workout wardrobe or building an everyday athleisure rotation, the latest arrivals are designed to be worn on repeat across every part of your routine.
SOHO STORIES
The New Uniform: Why Matching Sets Make Getting Dressed Easy
Matching sets take the guesswork out of getting dressed — comfortable, versatile pieces that make everyday style feel easy. Explore the sets we’re loving this season.
Fall Colours, the Australian Way
A softer approach to Fall dressing in Australia — exploring warm neutrals, muted tones, and easy colour combinations that work in real life.