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Australian | Independent | Woman-led

40% OFF

END OF WINTER SABBI SALE

STARTS THURSDAY - 03/09 - 7PM

AFENDS

SPRING '26

The latest additions to the Afends women's range. New dresses, tops, denim, swimwear, outerwear and accessories - updated each season in hemp, organic cotton and recycled blends. If you want to see what's just landed, start here.

P.E Nation

A little sunshine

Performance-driven styles and elevated everyday essentials designed to move with you. Whether you’re refreshing your workout wardrobe or building an everyday athleisure rotation, the latest arrivals are designed to be worn on repeat across every part of your routine.

"A new favourite brand, great designs and quality, good variety of clothes, staff is lovely and super helpful. Highly recommended 👌"

– Maria Gonzales - Google

“Outstanding customer service, beautiful clothing with several different labels to choose from.Great sale rack where I found some bargains & the girls were very accommodating & patient.This is what customer service is all about!Only downfall - needs a couch for partners to sit on to wait patiently 🙊 lol 💚I will be back next time.”

– Mazcal

“Love Soho ! Staff are very helpful and know their products. Soho Movement has an amazing range of Australian brands. All best quality and great sizing. Everything you need for a full fabulous outfit. I shop there often and recommend to everyone 💕”

– Sundays Sundays

“I really enjoy shopping here for my daughters. There is new stock arriving all the time and the brands stocked are awesome. A big focus on quality Australian made clothing with helpful and friendly staff. Shop local!”

– Angela Hackett - Google

SOHO STORIES

The New Uniform: Why Matching Sets Make Getting Dressed Easy

The New Uniform: Why Matching Sets Make Getting Dressed Easy

Matching sets take the guesswork out of getting dressed — comfortable, versatile pieces that make everyday style feel easy. Explore the sets we’re loving this season.

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Fall Colours, the Australian Way

Fall Colours, the Australian Way

A softer approach to Fall dressing in Australia — exploring warm neutrals, muted tones, and easy colour combinations that work in real life.

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