A Celebration of Local Style
Our latest photo shoot for The Soho Movement was something truly special—intimate, authentic, and full of local magic. This time, we took things indoors at The Vault Stock Studio for a gorgeous shoot that let the clothes, the energy, and the people shine.
With a minimal, natural-toned set and soft lighting, we created a space that felt warm, relaxed, and unmistakably TSM. The kind of environment where our pieces could speak for themselves—simple, stylish, and effortlessly wearable.
But what made this shoot truly come alive were the people. We were lucky enough to have an incredible team of local talent both behind and in front of the camera. From the very talented @TommyNortz behind the lens, who captured all of the looks in stunning detail, to the gorgeous @MaddieNeville who modelled and brought our entire range to life with confidence, joy, and laidback charm—we couldn’t be prouder of how this shoot turned out, local talent working together to create world class results.
The collection itself is all about comfort and versatility—think relaxed silhouettes, soft natural fabrics, and easy layering pieces designed to move with you. Whether you’re running errands, working from home, or heading out for brunch, these are the styles that make getting dressed feel like a treat, not a task.
There were so many beautiful, unscripted moments throughout the day. Laughter between takes. Friends cheering each other on. That quiet confidence when someone sees themselves and thinks, "Yes, that’s me." That’s what The Soho Movement is all about—real people, real style, and feeling good in your own skin.
We can’t wait to share the full campaign with you soon. Until then, here’s your little sneak peek behind the scenes—and a huge thank you to our local legends who helped bring this shoot to life.
With love,
Sandi x