Some pieces become favourites almost by accident.
Our original Poppy tee quickly found its way into wardrobes everywhere — worn with denim, layered under jackets, and reached for on the kind of days when comfort matters most.
Because of that, we knew that if we were going to bring it back, it needed to feel even better than before.
The new Poppy Tee – Seafoam/Almond is our answer to that.
A refined version of a much-loved print, thoughtfully updated with a new shape, a fresh colour palette, and the softest fabric we’ve ever produced.
A New Shape Designed for Everyday Wear
One of the biggest changes to the Poppy tee is the silhouette.
We wanted something that still felt relaxed and easy, but with a slightly more refined structure. The new shape sits comfortably through the shoulders, drapes naturally through the body, and works just as well tucked into denim as it does worn loose.
It’s an effortless cut — designed to feel comfortable from the moment you put it on.
The kind of tee you reach for without thinking.
Seafoam & Almond: A Fresh Take on Poppy
The original Poppy print became a favourite because of its balance — playful but still wearable.
For this version, we introduced Seafoam and Almond, a softer colour pairing that feels calm and grounded while still bringing personality to an outfit.
Seafoam gives the print a fresh, almost nostalgic feel, while Almond adds warmth and depth. Together they create a palette that works beautifully back with denim, natural tones, and layered Autumn dressing.
It’s familiar, but new.
The Softest Tee We’ve Ever Produced
If there’s one thing you’ll notice immediately when you pick up the new Poppy tee, it’s the fabric.
This is, without question, the softest tee we’ve ever produced.
We spent a long time refining the material to find something that feels smooth, breathable, and comfortable enough to wear all day. It has a slightly heavier weight than previous styles, giving it a beautiful drape while still feeling light against the skin.
Softness matters, especially in pieces you wear often. And this one was designed to be worn on repeat.
Our Most Ethical Tee Yet
Just as important as how a garment feels is how it’s made.
For this release, we worked closely with a manufacturing partner that shares our belief that clothing should be produced with care — not only for the people who make it, but for the environment as well.
Their approach prioritises:
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Ethical working conditions and fair labour practices
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Transparent supply chains
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Responsible fabric sourcing
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Lower-impact production methods designed to reduce environmental footprint
It’s a process built around accountability and respect — values that feel closely aligned with what we believe fashion should stand for.
While we know there is always more to learn and improve upon, this tee represents an important step forward for us.
Designed to Be Worn Often
At The Soho Movement, we believe the best pieces aren’t the ones you save for special occasions.
They’re the ones that become part of everyday life.
The Poppy Tee – Seafoam/Almond was designed with exactly that in mind:
a thoughtful shape, a fresh but wearable colour palette, exceptional softness, and a production process we feel proud of.
Simple, comfortable, and made with care.
Exactly the kind of piece we love most.